Thursday, February 18, 2010

Source Update

I have done some slight tweaking to my source. My new source is the Western Diet. I still think the common thread between my original sources is "improvement," but I want to be more specific. It is a Western concept of improvement. It is the idea the bigger is better. More is better. Faster is better. Cheaper is better. Newer is better. In terms of food that means, tastier meals, bigger meals, quicker meals. It does not necessarily mean quality ingredients, grown by hand, and then prepared for a feast with your family. It means food that will satisfy you immediately. Americans want more for less. We want our health and nutrition to come in a bottle of pills or an energy shake rather than fruits, vegetables and exercise. I am interested in the quick fix. "Dinner" bought from a gas station. Food that is brighter, than any other natural growing fruit or vegetable even though the majority of its ingredients come from corn. These foods are not grown in fields, but created in labs and factories. It is a very lucrative business and is therefor very competitive. They're not growing corn, they're growing money.

5 sources

Agribusiness- Corn! and its inevitable appearance in everything we eat, its incredible influence on farmers across the country and even the cars that we drive. I will use the basic construction of the all-American cheeseburger, our most humble backyard delight, to show how too much corn, is a bad thing.

Nutrition- the Western diet is based around speed. So are our health goals. We like our nutrition in pill form, or a quick drink, or both, if its easier that way. Its about convenience more than anything else. If it were healthy for us to be overweight, we would be.

Competition- Its all connected!!! Big business buys out all the small farmers so they can rehire them to work their very own land but to grow only what they're told. The farms yield more, but the quality of the product goes down. They grow a lot of corn! (for the record, I love eating corn) Corn is in everything we eat, usually as a form of sugar. Sugar sells. We like sweet things. Its easy to package and delicious to eat. You can find it anywhere. Commercial America loves it. I will portray a man counting cheese curls (made from corn), one at a time, as if he were counting gold bricks.

Convenience- Fast food in general. Not necessarily McDonalds, etc., but literal fast food. Food that is cheap and can be found anywhere, anytime (even after a nuclear bomb explosion - Twinkies). This food is about instant gratification.

Food Science/Engineering- The food industry needs new foods to make new money. So why not invent them ourselves! We now engineer (like, in a lab) vegetables with vitamins they never had before. We spray with pesticides to kill insects and disease while creating entirely new species. We tamper with food.

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