Thursday, April 29, 2010
project update
Thursday, April 22, 2010
project progress
So far, my project is going well. I have attained all of my materials, built my panel supports and primed the surfaces. I ran into my first obstacle this week. I purchased all my materials from the hardware store and brought them back to the woodshop to build my supports for the canvas. I built the supports (the cradle, or frame) and went to adhere the panel to the top, only to discover that the hardboard panel was not the exact size it had been advertised as. It was 1/4 inch short all the way around! So, I had to disassemble and then resize the frame and then attach the panel. It was a good lesson learned: always take full responsibility and double check/measure your materials before hand. Measure twice, cut once, etc. Tonight I will make photocopies of the graph-paper and collage it to the panels. Tomorrow I will set the pouring medium.
Thursday, April 15, 2010
Final Source Statement
I am interested in the parallels between the principles and practices of the American industrial food system and the embodiment of those principles and practices in the average American consumer. I am interested in both the way the food industry influences our lifestyles and consequently, how the food industry is a product of that lifestyle.
The American industrial food system is built on a basic principle of efficiency: produce the most food, at the fastest rate, by means of the cheapest labor, to net the greatest profit. This is achieved in a mechanized system of predictable, consistent, and uniform mass-production. In order to make the most profit, the system must be controlled from beginning to end - from seed to store shelf. Our food is chemically reengineered in labs, sprayed with pesticides in the fields and fed hormones in their pens. We have replaced the health benefits. The natural nutrients and growing processes are supplemented with chemicals and an assembly line. Our meats, fruits, vegetables and grains, are processed and engineered to grow bigger, to grow faster, to look brighter, to yield more flesh, and to taste “better,” (higher in fat, salt, and sugar). They are produced to be the most sellable and to have the longest shelf-life possible. Bigger is better. More is better. Faster is better. The problem with this industrial food system is that it replaces surface for substance. It is a quick fix. It jeopardizes quality and character for speed and profit.
Tuesday, April 13, 2010
- Flip-Book
For my final project I will make a flip book that describes the assembly line production of a fast food cheeseburger. The book will explore ideas of speed and efficiency, as well as convenience and time.
The covers of the book will be constructed of book-board. The pages will be made of light-weight paper. The content of the book will be images of the ingredients of a cheeseburger being lade one on top of the other to finally produce a finished cheeseburger. They will be hand drawn with colored pencils. The cover of the book will be titled in very large print “A FAST-FOOD FLIP-BOOK.” The purpose of a flip-book is to animate the contents of its pages creating a smooth sequence of events that can be read/consumed quickly and easily. The twist of this book comes in its size and consequently its ease of function or rather, malfunction as a flip-book. I will make the book very large, 24’ x 24’ so that its pages are so loose that it cant function effectively as a flip-book. Also, the progression of images will develop so slowly from page to page that any evolution can only be witnessed after 10 pages or so.
Time is expressed as the viewer experiences the flip-book - in the sequence of pages and the assembly of the cheeseburger. I want to express how our American food industry seems great in concept, in the idea that is convenient, quick, cheap and readily available to the consumer, however, in the end it does not work. In the end, we sacrifice substance and quality.
Timeline:
Week 1 – attain all materials
Week 2 – construct covers, assemble binding
Week 3 – draw pages
Week 4 – assemble completed flip-book
- Ready-Made
For my final project I will build a sculpture that resembles a cheeseburger. The sculpture will explore ideas of substance vs. surface, consumerism, and the “speed” of the ready-made.
I will build the sculpture out of found materials that are mass-produced and resemble/relate to the burger ingredient they represent in either shape, form, color, or function. The buns will be cardboard boxes. The lettuce will be sheets of latex. The tomatoes will be rubber swimming tubes. The burger patties will be car tires. The cheese will be ShamWow towels. The pickles will be bucket covers. The size of the sculpture will determined by the size of the “burger patty” – an average size car tire. The size and quantity of the other ingredients will follow from there.
I will exibit the sculpture in the 2nd Floor hallway of South Building on a large pedestal.
The idea is that the food we consume is mass-produced using ingredients that are often times synthetic, or at least chemically enhance/mechanically produced for the sake of quick, cheap labor, and profitability.
Time is expressed as the audience moves around the sculpture to view it from all 360 degrees. Time is also expressed through the concept of the ready-made sculpture and is further enhance by the fact that these ingredients were created on an assembly line.
Timeline:
Week 1 – attain all materials
Week 2 – build pedestal
Week 3 – assemble sculpture, dry-fit
Week 4 – finish sculpture, install in hallway
project proposal
1. Embodiment
For my final project I will paint two large paintings (48’ x 68’, each, my height) exploring how I embody my source. The paintings will each depict a still life of stacked raw meat over a ground of collaged graph paper. The first painting will be in high detail, and will consist of only meat as its figure. The companion painting will be a combination of raw meat and synthetic pill forms.
Each painting begins with the ground. For this, I will make one sheet of graph paper that has been stenciled with circles in each of its square cells. I will then photocopy this original sheet of graph paper making a stock pile of exact copies. I will use the copies to collage the the ground. The ground of collaged, photocopied graph paper symbolizes the controlled, repetitive, mechanized system of the American food industry. I will seal this ground with an acrylic pouring medium. The pouring medium dries into a sheet of even, clear plastic that separates the meat from the background, suspending it on the surface and pushing it closer to the viewer. The meat image is piled high into a gluttonous mound of random flesh and bone described with sensuous, painterly color. I am using meat as a subject to at once describe the role of my physical self (the flesh that I am made of) and also to explore the role of that body as a consumer in the American industrial food system. The paintings are, in a way, self portraits.
The companion painting will be built over the same collaged ground, sealed with the same pouring medium. In this painting however, the meat is replaced by synthetic pill forms. The “pills” look like elongated circles, and are painted with one, solid, fluorescent color over contact paper. The shapes are then cut out and applied to the surface, like stickers. These shapes resemble additives or pills. They are controlled, idealized forms that are perfected in factories and labs and implemented for the sake of “improvement.” Their application echoes the importance of surface to the industrial food system and its consumers.
I want the audience to be confronted with two paintings that are at once, attractive and repelling, both visually and conceptually. I want the viewer to see the meat pile and think about where it comes from and what it will soon be. How is this flesh processed? I want the viewer to understand that this meat was once a living creature and has now become part of a larger, very complex industry of mass production. I want the audience to think about how our bodies are part of this mass production. How do the choices we make influence this industry and how does this industry influence our lives?
Time is expressed as the viewer reads the paintings from left to right and experiences the change or development or improvement from natural to synthetic/idealized. The paintings change from a slow read to a fast read. Time is also expressed as the paintings are read from background to foreground, from the system (the graph paper) to the systems end-product (the meat or pill forms).
Timeline:
Week 1 – attain all materials, build canvases
Week 2 – collage background, set pouring medium
Week 3 – paint,
Week 4 – finish paintings